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    <lastmod>2022-07-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1636438422736-1SZFRP5NVSXB9SIYCSOM/Ric+Fleisher.png</image:loc>
      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1636438658742-YP7933QR0SFBHG7AB02L/Cynthia+Su.jpg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1636438738929-ZQSP9UBJDJAXRW8PT6SP/Kevin+Roscom.jpg</image:loc>
      <image:title>About</image:title>
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    <image:image>
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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1657647185720-GN4PC0DOJF1P5SR4ITMW/Ric+Fleisher.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1657731505812-PM04J2W8S6LTBLWDYPEG/George%252BLavin.jpg</image:loc>
      <image:title>About</image:title>
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  <url>
    <loc>https://drivemerlin.com/ric-fleisher</loc>
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    <lastmod>2022-07-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1636447785085-7DCUQHTSPKGMGOBZFQXW/Ric+Fleisher.png</image:loc>
      <image:title>Ric Fleisher - Ric Fleisher</image:title>
      <image:caption>CO-FOUNDER, COO, PRESIDENT &amp; TREASURER Ric Fleisher has more than 30 years of experience in business development, sales and technology. He has been involved with 9 start-ups. These ventures have included real estate, two sided marketplaces, mobile, location based services, ID verification, networking hardware, speech, streaming video, collaboration, intelligent agents and RFID. Ric helped build early-stage technology companies in software, hardware, and service areas. Ric also co-founded Urgent.ly, a global mobility and roadside assistance platform that is trusted by leading global brands and millions of consumers across the automotive, insurance, telematics, and new mobility space in North America. LinkedIn</image:caption>
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  <url>
    <loc>https://drivemerlin.com/bogdan-butoi</loc>
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    <lastmod>2022-07-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1636447862188-WGTLP5GWDZKH1IF5A4TV/Bogdan+Butoi.png</image:loc>
      <image:title>Bogdan Butoi - Bogdan Butoi</image:title>
      <image:caption>CO-FOUNDER, CEO &amp; CHAIRMAN Bogdan has over 25 years of experience of leading business, technology and development teams across technology, pharmaceuticals and utilities. Bogdan has worked in companies of all sizes, from startups to Apple and Johnson and Johnson (J&amp;J). In 1997 Bogdan became the third employee of Animas Corporation, a medical device company that went public in 2004 and was purchased by J&amp;J in 2005 for $500MM. In 2013, Bogdan created a medical data collection and analytics company that was a subsidiary for Endo Pharmaceuticals. After that, he was part of a group of executives and investors that divested Therakos from J&amp;J and sold it 22 months later to Mallinckrodt Pharmaceuticals for $1.2B. Bogdan was part of 17 M&amp;As and 3 divestitures. In 2018, Bogdan took the Comma OpenPilot software and ported it to the pre-AutoPilot Tesla Model S. He created the model for Automatic Lane Change as well as full integration with the Tesla instrument cluster and sensors. In 2019, Bogdan was part of the CANucks team that won the Car Hacking Village competition at DEFCON 2019, the largest security conference in the world. LinkedIn</image:caption>
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  <url>
    <loc>https://drivemerlin.com/merlin-mobility-foundation</loc>
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    <lastmod>2021-09-09</lastmod>
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      <image:title>Merlin Mobility Foundation</image:title>
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  <url>
    <loc>https://drivemerlin.com/cynthia-su</loc>
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    <priority>0.75</priority>
    <lastmod>2022-02-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1636448067012-JIW15BP02A0C65OK6IXW/Cynthia+Su.jpg</image:loc>
      <image:title>Cynthia Su - Cynthia Su</image:title>
      <image:caption>DIRECTOR OF PRODUCTS, PLANNING &amp; IMPROVEMENT Cynthia is a driven entrepreneur who possesses a unique ability to develop and manage new products in nationwide corporations and emerging start-ups. She played a key role in helping TELUS, a leading telecommunications and technology company in Canada, enter the Home Security and Automation market, Consumer Health market, and Internet of Things market. Cynthia led the development and support of some of the most complex products and services in the organization, including the Apple Watch series, the Samsung Galaxy smartwatches, a smart tracker, home security and automation, fall detection and personal alerts, and Wi-Fi Calling (Voice over Wi-Fi). Cynthia also provided emerging start-ups in Vancouver, B.C. access to mentorship, investors, funding, and other resources to help them become stable, self-sufficient businesses. By combining her passion for people, business and technology, Cynthia has earned numerous accolades, including Top 25 Under 25 and Project Leader of the Year. She previously co-founded Orello Hearing Technologies, a health technology start-up that made hearing healthcare more affordable and accessible for people living with hearing impairment. Orello earned 1st place in the Hong Kong-Canada Investment Pitch Competition, 1st place in a Venture Prize Competition, and 2nd place in the Entrepreneur’s Organization GSEA competition. Cynthia received her Bachelor of Business Administration with Honors from Simon Fraser University, specializing in Entrepreneurship &amp; Innovation and Management Information Systems. She is a sports-enthusiast, a real estate investor, and an avid traveller. A fun fact is that Cynthia has travelled to 27 states - all but four by car. LinkedIn</image:caption>
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  <url>
    <loc>https://drivemerlin.com/kevin-roscom</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-11-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1636448537785-IIS41P2OKLCH0D8C6K5F/Kevin+Roscom.jpg</image:loc>
      <image:title>Kevin Roscom - Kevin Roscom</image:title>
      <image:caption>SYSTEMS ENGINEER Kevin is a hardware and software developer with over 13 years of experience writing software for embedded platforms. He specializes in porting software to run on different hardware. Kevin has been a major contributor to the open source, semi-automated driving system Openpilot and added support for many models of Toyota, created the SmartDSU gateway interceptor, added Toyota support for the Comma Pedal interceptor, and created the first port for Toyota Safety Sense 2.0 vehicles. Kevin has also developed hardware and software solutions for industrial environments, with such applications including part counting, asset tracking, and measurement devices. Over the years, Kevin has developed a particular skill for working with extremely limited resources, building his first robot from a radio-controlled toy car and a Raspberry Pi. Doing so has given him a keen ability to think outside-the-box and deliver solutions, even in the face of supply shortages and tight budgets. LinkedIn</image:caption>
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    <loc>https://drivemerlin.com/merlincopilot</loc>
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    <lastmod>2022-01-17</lastmod>
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      <image:title>Merlin Copilot - Mounts to front windshield and works with over 100 different vehicle models today. Recently named a Fast Company World Changing Idea.</image:title>
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      <image:title>Merlin Copilot - Automated E911 Notification</image:title>
      <image:caption>Transmits vital information to first responders and emergency contacts when serious accidents occur.</image:caption>
    </image:image>
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      <image:title>Merlin Copilot - Driver Vigilance System</image:title>
      <image:caption>Ensures driver engagement through eye gaze and head position detection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1636419711251-7SEV9RXVM8WJ1XDQAT6U/Collision+Avoidance.png</image:loc>
      <image:title>Merlin Copilot - Collision Avoidance</image:title>
      <image:caption>Helps drivers avoid collisions and reduce the severity of accidents before they occur.</image:caption>
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    <lastmod>2021-09-30</lastmod>
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    <lastmod>2021-11-09</lastmod>
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    <lastmod>2022-07-13</lastmod>
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    <priority>0.75</priority>
    <lastmod>2022-10-04</lastmod>
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  <url>
    <loc>https://drivemerlin.com/blair-duncan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1636440174142-6DWXSYDAXW8Z3DLZEG43/Blair+Duncan+Headshot.jpg</image:loc>
      <image:title>Blair Duncan, CFO - Blair Duncan</image:title>
      <image:caption>CFO Blair brings extensive experience in scaling and growing businesses, building passionate teams, fundraising, strategic planning, and business transactions with high growth companies. He oversees all facets of financial operations, including accounting, treasury, budgeting, contracts, and risk management.  Blair previously served as CFO of The Appraisal Lane and CFO/COO at Celling Biosciences, with additional previous CFO roles at Emergent Technologies, SiteStuff, Trillion and ClearSource. Blair has founded four companies during his career, and is still associated with Convergence Ventures, a life-science venture capital fund in Texas. Collectively, he has raised over $200 million in private equity, another $200 million in credit facilities, and has acquired and/or sold seven companies.  Throughout these experiences, Blair has helped ensure success by enriching teams with vision, empowerment, and tactical management.  His companies have won awards for being desirable workplaces (Austin Business Journal’s “Best Places to Work”), as well as fast growing (Austin Business Journal’s “Top 20 Fastest Growing Companies”). Blair graduated from Duke University with a double major in economics and psychology and has an MBA from the University of Texas with a concentration in entrepreneurship and finance. He is also a Certified Public Accountant (CPA). He is an active member of Financial Executives International and was a founding Finance Committee member for the Long Center for the Performing Arts. He serves as Board member and Treasurer for the Maya Exploration Center and is a graduate of Leadership Austin, a civic engagement and community leadership program. At home in Austin, he enjoys tennis, golf, live music, and spending time with his wife and three children. LinkedIn</image:caption>
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  <url>
    <loc>https://drivemerlin.com/george-lavin</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2ad34ede65d32332e6cceb/1657731466121-HMORSKTVPBZD2JC5TWJO/George+Lavin.jpg</image:loc>
      <image:title>George Lavin - George Lavin</image:title>
      <image:caption>SECRETARY George J. Lavin, III, Esquire has been practicing law for almost 30 years. He routinely advises clients on automotive regulatory, legal, and safety issues and has successfully defended hundreds of “crashworthiness” cases filed against automotive manufacturers and suppliers – many of which alleged defects in software-controlled safety systems. George understands the Federal Motor Vehicle Safety Standards (FMVSS) regulatory structure, including its history and how software, sensor and AI technology changed, and continue to change, the automotive industry. He understands the interplay between FMVSS, Society of Automotive Engineers (SAE), and Original Equipment Manufacturer (OEM) standards – and how FMVSS compliance testing and certification occurs. George has extensive litigation and trial experience, including as lead trial counsel, in numerous complex and high-exposure jury trials that included complex software-based defenses. He has been admitted pro hac vice in over 20 state and federal jurisdictions and actively practices in all the state and federal trial and appellate courts in Pennsylvania and New Jersey. George also represents non-automotive AI, high technology and software companies, start-ups, and manufacturers with their business-related legal issues, as well as in litigation and at trial. George started his professional career as an engineer and manager, working for 10 years in the defense and aerospace industry where he managed inspection and engineering groups responsible for the quality of mobile (air, ground, sea, and space) military/defense communication and software systems; aircraft modifications; avionics systems; electronic and mechanical assembly; and FAA certification/compliance. George obtained his BSME from Bucknell University and his JD from the Villanova University School of Law. George is also active in the community. He assisted the West Philadelphia EVX Team with crashworthiness, legal, technology, and fundraising issues during their quest for the $10 million-dollar Automotive X Prize. George is also involved with many local charities, non-profits, bar associations, and community economic development organizations. LinkedIn</image:caption>
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